Basket Analysis I: What is Basket Analysis

This is planned to be the first blog in a series on Basket Analysis. In this blog, I will try and answer the question, What is Basket Analysis? Basket Analysis technology offers an exciting and innovative way of looking at retail data. Simple business intelligence will provide retailers with all sorts of analysis by individual products, including sales by cashiers, customers, profit contribution, waste, discounts, labour, time of day, weather,etc. All this analysis is essential for most retailers in today's market. However, more and more retailers are using the behaviour of shoppers to look for opportunities to improve their operation.